- - Wednesday, February 8, 2012

First lady prevails over Fallon in fitness challenge

Michelle Obama and “Late Night” host Jimmy Fallon turned the White House into a playground to promote the first lady’s “Let’s Move!” fitness campaign.

Mrs. Obama and Mr. Fallon did pushups and twirled hula hoops. They competed at dodge ball and tug-of-war. And the first lady triumphed over the comedian in a climactic potato sack race.

After a defeated Mr. Fallon said, “It doesn’t matter if you won or lost,” the first lady replied, “It matters.”

The segment was taped last month and aired early Wednesday on NBC’s “Late Night” program.

Mrs. Obama has been making the talk-show rounds to celebrate the second anniversary of her campaign against childhood obesity. In the past few weeks she has appeared on “The Tonight Show With Jay Leno,” “The Ellen DeGeneres Show” and the “Rachael Ray Show.”

Amazon, Viacom ink deal for streaming TV shows

Amazon announced a deal with entertainment giant Viacom on Wednesday, building up its arsenal of television shows as it takes on video-streaming market leader Netflix.

The licensing agreement with Viacom will give Amazon Prime members access to TV shows from MTV, Comedy Central, Nickelodeon, TV Land, Spike TV, VH1, BET, CMT and Logo, Amazon said in a statement.

The Seattle-based online retail giant said the Viacom deal takes the total number of videos available to Amazon Prime members to 15,000.

For $79 a year, Amazon Prime members receive free two-day shipping and unlimited streaming of movies and TV shows. Amazon offers a free trial month of the service.

Amazon said the Viacom offering will include MTV shows “The Hills” and “Jersey Shore,” Comedy Central’s “Chappelle’s Show” and “The Sarah Silverman Program,” and Nickelodeon’s “iCarly,” “Dora the Explorer” and “SpongeBob SquarePants.”

The agreement does not include Hollywood movies from Viacom’s Paramount Pictures, which has a deal with Netflix.

The Amazon-Viacom announcement comes two days after Verizon said it is teaming up with Coinstar, which operates Redbox movie rental kiosks, to launch a subscription video service later this year.

Netflix chief executive Reed Hastings, in a letter to shareholders last month, said he expects Amazon to eventually launch “their video subscription offering as a stand-alone service at a price less than ours.”

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