- John Kerry: Israel-Palestinian peace deal paved for April
- India diplomat who touts women’s rights busted for $3 wage to nanny
- MSNBC host Ed Schultz paid $252K by unions in 2012-2013
- Korean War memorial ordered to take down Christian cross
- Billy Graham near death, ‘close to going home to be with the Lord’
- SeaTac, Wash.: City’s new $15 minimum wage heads to court
- Obama mulls support for Islamists in Syria, with conditions
- Obama ‘birther’ theories float, as Hawaii health director killed in crash
- U.S. drone faulted for killing 14 ‘innocent civilians’ at Yemen wedding
- GOP hopes taking shutdown off the table with budget deal will pay dividends
Microsoft eclipses Yahoo in US search for 1st time
Bing and Microsoft’s other websites fielded 2.75 billion search requests in the U.S. during December, catapulting in front of Yahoo Inc. for the first time in the jockeying for runner up to Google Inc., according to statistics released Wednesday by comScore Inc.
Google remained Internet’s go-to place for information, with 12 billion U.S. requests in December. That works out to a 65.9 percent market share.
Other research firms track the Internet search market. But comScore’s numbers matter the most to industry analysts and the companies trying to attract queries so they can make more money from the ads that appear alongside the results. Google’s dominance of online search is the main reason it has established itself as the Internet’s most profitable company.
Analysts have expected Microsoft and Yahoo to flip-flop their positions in Internet search since they announced a partnership in July 2009. The 10-year agreement has enabled Yahoo to save money by relying on Microsoft to provide the bulk of its search technology.
Microsoft wanted the deal so it would have billions more search requests to analyze each year, giving it a better chance to learn about people’s tendencies and preferences.
Pursuing Google has come at a huge cost for Microsoft, which still makes most of its money from the Windows operating software and other software it sells for personal computers. Microsoft’s online division, which is anchored by Bing, has suffered operating losses of about $7 billion since June 2008.
Even though it leans heavily on Microsoft’s technology, Yahoo hasn’t totally abandoned search. It still offers some unique features within its results in hopes of persuading more people to search on its website instead of going directly to Bing. The main reason: Yahoo still gets 88 percent of the ad revenue from searches conducted on its website and receives nothing from queries entered on Bing.
The efforts haven’t been enough to prevent a steady slide in searches at Yahoo. The company’s share of the U.S. search market stood at about 19 percent when it joined forces with Microsoft, according to comScore. Meanwhile, Microsoft’s market share has climbed from roughly 9 percent.
Yahoo’s eroding search share is one of the reasons that its revenue has been falling during the past three years, causing a downturn in its stock price, too. The company just hired Scott Thompson to become the fourth CEO in the past five years to attempt a turnaround at Yahoo.
“Scott Thompson has his work cut out for him,” Citigroup analyst Mark Mahaney wrote in a research note breaking down comScore’s latest search statistics.
By Mangosuthu Buthelezi
Memories of a long brotherhood tempered in common struggle
- U.S. Navy-China showdown: Chinese try to halt U.S. cruiser in international waters
- House budget bargain faces Senate filibuster; Republicans line up to oppose
- Obama birther theories float, as Hawaii health director killed in crash
- Obama's Afghanistan experts stumped on U.S. death toll, war costs during hearing
- NAPOLITANO: A conspiracy so vast
- North Korea's official report on Jang Song Thaek
- Billy Graham near death, close to going home to be with the Lord
- PRUDEN: The last living witnesses; they wore the yellow star and remember the Nazi terror
- James Bond: The spy who is really an alcoholic
- Kim Jong-un consolidating power or losing grip on North Korea's military
Independent voices from the The Washington Times Communities
Implement these actionable tips, how-to’s and best practices in 10 minutes or less to leverage online communications and technology for brand, business and career development.
Consummate traveler Todd DeFeo explores the unique stories that make destinations worth going to.
Covering the world of soccer, including the World Cup, Major League Soccer, D.C. United and the English Premier League and other interesting sporting events.
Born in 1930 in rural Missouri, Charles Vandegriffe, Sr., brings his time and place to the Communities.
Extraordinary day at Redskins Park
White House pets gone wild!
Let it snow