- Associated Press - Wednesday, January 4, 2012

NEW YORK (AP) - Scott Thompson isn’t an obvious pick to lead Yahoo, but he brings to the struggling Internet company expertise in technology and operations.

Whether that’s enough will be determined in the coming weeks and months.

Thompson, the head of eBay Inc.’s PayPal online payments business, was named Yahoo’s CEO, effective next Monday. He replaces Carol Bartz, who was fired in September after less than three years on the job.

Focused on technology and operations rather than marketing or media, Thompson is “the guy who helps build the clock as opposed to tell the time,” said Gil B. Luria, an analyst at Wedbush.

Luria credits Thompson with turning PayPal into a “large, fast-growing and predictable payments company.”

“When he took over PayPal it was far smaller, much more like an emerging startup that eBay absorbed a couple years earlier,” Luria said.

Yahoo will need that kind of growth to emerge from a lengthy financial funk. It has been losing ground to Google Inc. and Facebook in Internet advertising even as that market has expanded in the past few years. Yahoo’s stock price has not traded above $20 in more than three years. In that time Google’s stock gained 49 percent.

Thompson, 54, will try to turn around the anemic Internet pioneer where others have failed. He believes his roots growing up on Boston’s South Shore will help gird him for the challenges ahead.

“The Boston mindset is interesting,” Thompson said in a Wednesday interview that was punctuated by a hometown accent that he has retained 18 years after moving to California.

“That’s a tough city. Not tough in the sense that it’s threatening or dangerous. But you have to be hardy to be on that East Coast in the winter. I think that rubbed off on me when I was young. I have never lost sight that’s where it all started for me.”

If Thompson succeeds at Yahoo, “he will be a hero in Silicon Valley,” said Colin Sebastian, an analyst with Baird Equity Research. If he fails? Well, “he’ll just be another executive who didn’t succeed in turning it around.”

Thompson will be Yahoo’s fourth CEO in less than five years. Tim Morse, the company’s chief financial officer, has been leading the company on an interim basis since Yahoo’s board ousted Bartz in September. Bartz got the job in January 2009, replacing co-founder Jerry Yang, whose rocky reign was marked by Yang’s refusal to sell the Internet company to Microsoft Corp. for $47.5 billion _ more than twice Yahoo’s value today. Yang took over from Terry Semel in June 2007.

Before becoming PayPal’s president in 2008, Thompson was its chief technology officer. He joined PayPal after working at Visa, where he was responsible for the development and maintenance of the company’s global payments system.

Colin Gillis, an analyst with BGC Partners, called him a technologist and an executive who’s had “a good run” at PayPal. That said, Thompson doesn’t have media or restructuring skills, which might be expected for someone picked to lead Yahoo.

“We’ll see,” Gillis said, summing up the sentiment of many Yahoo watchers. “He’s certainly going to have an opportunity to prove himself.”

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