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Daytime show from man behind ‘The Biggest Loser’
“The Revolution” may benefit from “The Chew” getting a five-month head start on ABC’s schedule.
“The Chew,” a food show, faced considerable hostility from soap opera fans when it replaced “All My Children,” said Carolyn Hinsey, author of “Afternoon Delight: Why Soaps Still Matter.” Hinsey invited some of her followers to post comments about “The Chew” on her website and got a blistering response.
The average audience for “The Chew” is 2.19 million viewers, down 7 percent from what “All My Children” was delivering the season before, the Nielsen ratings company said.
But ABC said the ratings are improving and its daytime audience is getting younger, a key factor in the change. “The Chew” and “The Revolution” are cheaper to make than soap operas, although the network won’t say how much, and ABC believes they speak to a growing interest in information-based programming.
“`The Chew’ was more of a lightning rod for the anger and maybe now the anger has subsided a little and there’s some resignation involved,” Hinsey said. “So maybe some people will tune into `The Revolution’ because they took their anger out on `The Chew.’ Also, `The Chew’ is a terrible show.”
Roth understands that he’s in a delicate situation. But he believes that not giving his show a chance would be a little like basketball fans blaming arena beer vendors for the NBA lockout.
He tries not to pay too much attention to the issue, but he wanted to be sympathetic to fans who feel disappointed to be losing their favorite daytime drama.
“Part of me realized it’s the end of an era for television and I wanted to make sure we had respect for the many years of television that the soap operas provided,” he said.
With a nearly 200-episode commitment from ABC, “The Revolution” is going to get a fair shot to develop an audience.
EDITOR’S NOTE _ David Bauder can be reached at dbauder(at)ap.org or (at)dbauder on Twitter.
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