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The stock performance has increased the pressure on RIM to find a buyer or sell assets. RIM has hired a team of bankers to help it weigh its options as it loses market share.

Despite the poor performance, Heins expressed optimism about the company’s future, once it gets BlackBerry 10 out.

“In May, we had BlackBerry World, where we had 5,000 attendees. And we provided a sneak preview of the BlackBerry 10 interface and some camera features and we got some extremely good feedback,” Heins said.

Few details about BlackBerry 10 have been released, but the company has said it will include the ability to run multiple programs at once and will let users switch between programs without returning to the home screen. It promises the multimedia, Internet browsing and apps experience that customers now demand.

Heins reiterated that the latest delay resulted from the challenge of integrating large amounts of software code. He said the product’s quality is more important than rushing out the software, and he argued that some telecom carriers prefer a 2013 launch because next-generation wireless networks will be more widely operational by then.

Frank Boulben, who became chief marketing officer just four weeks ago, said he’s confident RIM will have a receptive audience when the new operating system is launched next year. He said RIM will try to get the products to BlackBerry fans first in order to encourage a word-of-mouth marketing campaign.

Heins said the company plans to save money by cutting its external manufacturing facilities from 10 to three, and by outsourcing its global repair services. It is also cutting jobs as part of a plan aimed at saving about $1 billion this year.

The company also said it is examining all options, including partnerships and strategic business model alternatives to ensure RIM’s success moving forward.