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The study was based on an online questionnaire of 1,077 adults selected as a scientific sample from among Nielsen’s panel of people measured for television ratings. It was conducted between Feb. 15-17 this year.

The study could be a good baseline for future looks at how television impacts viewers, said Paul Lindstrom, senior vice president for custom research at Nielsen.

“I’d like to see these done on a periodic basis going forward,” he said.