- Running on empty: EPA slashes biofuel goals because of ethanol shortage
- ‘Gay Jeans’ that fade into rainbow-colored denim created
- Divided court strikes down big porn award
- Jimmy Carter: Don’t hurt Russian people with sanctions
- Oldest ex-MLB player dies in Cuba, 2 days shy of 103rd birthday
- ‘Top Gun’ for drones: Squadrons of carrier-based killers have Navy’s approval
- Bill Clinton to endorse Charlie Rangel for re-election
- Pfc. Bradley Manning is now Pfc. Chelsea Manning: Court says so
- Secret base U.S. special forces used to train Libyans now under terrorist control: report
- 9th suspect in N.C. kidnapping turns self in to FBI
Tuning in to TV: Mariah Carey to join ‘Idol’ judges’ panel
“I am so excited to be joining 'American Idol,' ” she said. “This kind of all just happened really quickly.”
Ms. Carey had been courted by “Idol,” and as one of music’s best-selling singers she could bring the star power it needs to compete with rivals like “The X Factor,” which recently added Britney Spears and Demi Lovato as judges.
Earlier Monday, veteran “Idol” executive producer Nigel Lythgoe said there’s a slender possibility that Ms. Lopez might return. His reasoning: Since she told “Idol” host Ryan Seacrest she was 99 percent sure she was leaving, that means there’s a 1 percent chance she won’t, Mr. Lythgoe said Monday.
The online offer, called “Price for Power,” is designed to give people a look inside the world of protagonist Mayor Tom Kane (Kelsey Grammer) without the need for any knowledge of politics or the show, which returns Aug. 17.
Once users allow “Price for Power” to tap into data from their Facebook profile, it provides a video customized with photos and other information from the user’s profile on the social network. No matter how often a user watches, a somewhat different video is offered due to a range of customization and randomization options.
The experience wants to “invite users into a Machiavellian world where you are the political elite, have the clout to change lives (for the better or worse) and rule over a political machine that rewards those with power and control,” a Starz statement said. “Your personal Facebook information is transposed securely and populated into a virtual universe akin to that of Mayor Kane.”
Users can, among other things, see their own campaign advertisements on display, friends disappear from their virtual Facebook page and family question the person they have become.
“The allure and corruptibility of political power was the perfect backdrop to ‘Price for Power’ and a virtual experience like no other,” said Kelly Bumann, senior vice president of digital marketing for Starz Entertainment. “The Facebook Connect technology platform provides a seamless vehicle for you to see what life could be like if you were the one in control and the ramifications that could ripple through your social network as a result.”
While other media companies have used similar tools before, “the amount of personalization we are offering is pretty unrivaled,” Ms. Bumann said.
Why is this the right way to help promote “Boss”? Said Ms. Bumann: ” ‘Boss’ is much less a show about politics and much more about the incredible allure of power and the methods those with it will sometimes use to preserve it. ‘Price for Power’ gives you a taste of this virtual social media reality.”
TWT Video Picks
By Andrew P. Napolitano
Obama's veil of secrecy is pierced
- Pentagon plans to replace flight crews with 'full-time' robots
- 'Top Gun' for drones: Squadrons of carrier-based killers have Navy's approval
- Nevada rancher Cliven Bundy hailed as patriot, ripped as lawless deadbeat
- Kansas will nullify local regulation of guns
- America is an oligarchy, not a democracy or republic, university study finds
- Obama avoids 'red line' for China; prepared to impose tougher sanctions on Russia
- Brain surgery victim struggles with Obamacare: 'It's scary'
- 2-week truce for hot sauce maker, California city
- Twitter blocks accounts critical of Turkish government
- U.S. pilot scares off Iranians with 'Top Gun'-worthy stunt: 'You really ought to go home'
Top 10 handguns in the U.S.
Celebrity deaths in 2014