- Bishop in Aleppo: ‘We Christians live in fear in Syria’
- Oscar Pistorius vomits during graphic testimony
- Toronto Mayor Rob Ford flubs daylight saving time advice: ‘Turn your clocks back’
- Americans don’t support sending U.S. troops to Ukraine
- Florida lawmakers move to wipe corrupt ‘Boss Hogg’ town from map
- N.C. math whiz to unveil secret of March Madness picks
- An appealing offer: Chiquita merges with Fyffes to make world’s largest banana firm
- Amnesty International says Syria guilty of war crimes for food blockade
- Mitch McConnell on beating tea party: ‘We are going to crush them’
- Adam Lanza’s dad: He would’ve killed me ‘in a heartbeat’
Tuning in to TV: Mariah Carey to join ‘Idol’ judges’ panel
“I am so excited to be joining 'American Idol,' ” she said. “This kind of all just happened really quickly.”
Ms. Carey had been courted by “Idol,” and as one of music’s best-selling singers she could bring the star power it needs to compete with rivals like “The X Factor,” which recently added Britney Spears and Demi Lovato as judges.
Earlier Monday, veteran “Idol” executive producer Nigel Lythgoe said there’s a slender possibility that Ms. Lopez might return. His reasoning: Since she told “Idol” host Ryan Seacrest she was 99 percent sure she was leaving, that means there’s a 1 percent chance she won’t, Mr. Lythgoe said Monday.
The online offer, called “Price for Power,” is designed to give people a look inside the world of protagonist Mayor Tom Kane (Kelsey Grammer) without the need for any knowledge of politics or the show, which returns Aug. 17.
Once users allow “Price for Power” to tap into data from their Facebook profile, it provides a video customized with photos and other information from the user’s profile on the social network. No matter how often a user watches, a somewhat different video is offered due to a range of customization and randomization options.
The experience wants to “invite users into a Machiavellian world where you are the political elite, have the clout to change lives (for the better or worse) and rule over a political machine that rewards those with power and control,” a Starz statement said. “Your personal Facebook information is transposed securely and populated into a virtual universe akin to that of Mayor Kane.”
Users can, among other things, see their own campaign advertisements on display, friends disappear from their virtual Facebook page and family question the person they have become.
“The allure and corruptibility of political power was the perfect backdrop to ‘Price for Power’ and a virtual experience like no other,” said Kelly Bumann, senior vice president of digital marketing for Starz Entertainment. “The Facebook Connect technology platform provides a seamless vehicle for you to see what life could be like if you were the one in control and the ramifications that could ripple through your social network as a result.”
While other media companies have used similar tools before, “the amount of personalization we are offering is pretty unrivaled,” Ms. Bumann said.
Why is this the right way to help promote “Boss”? Said Ms. Bumann: ” ‘Boss’ is much less a show about politics and much more about the incredible allure of power and the methods those with it will sometimes use to preserve it. ‘Price for Power’ gives you a taste of this virtual social media reality.”
TWT Video Picks
Taxpayers must pay the freight for over-budget train projects
- Kim Jong-un calls for execution of 33 Christians
- Rand Paul wins 2014 CPAC straw poll, Ted Cruz finishes a distant second
- Senate Democrats, Republicans spar over restoring unemployment benefits
- CURL: Today's GOP really is Reagan's 'Big Tent' party
- As Crimea falls, Obama takes Key Largo golf vacation, Biden hits Virgin Islands
- Russia besieges Crimea as U.S. seeks diplomacy; Putin remains undeterred by Obama's sanctions
- SAUERBREY: Taxing Marylanders until they flee
- Mitch McConnell on beating tea party: 'We are going to crush them'
- Investigators puzzle: How does a 777 jetliner just disappear into thin air?
- Florida lawmakers move to wipe corrupt 'Boss Hogg' town from map
Pope Francis meets his 'mini-me'
Celebrity deaths in 2014
Winter storm hits states — again