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Tuning in to TV: ‘House of Style’ returning to MTV
Question of the Day
Move over, “Project Runway” and “Fashion Star.” There’s a new — make that old — style show hitting to the catwalk this fall to reclaim the fascination of a new generation of fashionistas.
MTV announced Tuesday the decision to revamp its iconic series “House of Style” starting Oct. 9. Exploring the cutting edge of fashion in today’s media-savvy market, “House of Style” will be featured exclusively on the MTV Style digital platform, but also will include crossover content for TV. The refurbished program promises to “highlight the humor and personality of leaders and taste makers in the industry.”
” 'House of Style' is deeply rooted in celebrating and drawing energy from our audience’s mix-and-match love of fashion, music and pop culture,” said Dave Sirulnick, executive vice president of MTV News and Docs.
The original show, which ran for 78 episodes from 1989 to 1999, chronicled the inner workings of the fashion industry from haute couture by designers such as Todd Oldham and John Galliano to the meteoric rise of fashion models such as Cindy Crawford, Rebecca Romijn and Molly Simms.
With the creation of MTV style channel in 2010, viewers and industry insiders began peppering the network with requests to restore “House of Style” to its former glory. Staffers began to unearth the original archives, including 150 still photos and 170 video segments previously unreleased. This body of work has been complied into an impressive digital collection with images of Vogue Editor-in-Chief Anna Wintour, award-winning designer Marc Jacobs and singer-turned-fashion designer Gwen Stefani.
“The landscape has changed, but the common threads of humor behind the scenes of fashion and the DIY spirit are universal,” said MTV Digital Vice President of Production Sophia Rai. “Now it’s more about how to tell the story using social media tools.”
With the new “X Factor” judges at his side Monday, the reliably acerbic Mr. Cowell said that Ms. Spears is “quite mean” and Ms. Lovato is “a brat.” But, Mr. Cowell added, he long has wanted to work with Ms. Spears and said “there’s really something likeable” about Ms. Lovato.
The pop stars are joining “X Factor” for its second season.
Ms. Spears and Ms. Lovato replace judges Paula Abdul and Nicole Scherzinger, who left after the show’s debut year fell short of the spectacular ratings Mr. Cowell forecast. Antonio “L.A.” Reid and Mr. Cowell will return as judges.
With taping under way in Miami, the “X Factor” panel spoke to a Beverly Hills, Calif., meeting of the Television Critics Association by satellite. Earlier Monday, Fox announced that Mr. Cowell’s former stomping ground, “American Idol,” had hired Mariah Carey as a judge for next year.
“I feel like being able to be on a show where you can give back and help people achieve their dream is just really interesting to me. … It’s different from anything I’ve ever done,” she said.
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