- The Washington Times - Tuesday, July 3, 2012

Howard Bomstein has been appointed executive marketing director of The Washington Times, washingtontimes.com and related media platforms within the news organization.

Mr. Bomstein, a native Washingtonian and a longtime creative presence in the nation’s capital, will also head up a new, in-house communication group attuned to the strategic needs of businesses, associations and charitable groups seeking marketing direction.

“The Washington Times is fortunate to have a marketing leader with Howard Bomstein’s record of consistent success across a spectrum of effective campaigns, and for multiple clients,” said Thomas P. McDevitt, president of The Times.

That record spans over three decades in a town that demands savvy, guts and finesse.

Mr. Bomstein founded the Bomstein Agency in 1977, which grew into the fourth-largest advertising agency in metropolitan Washington, proving an impressive force in the advertising devoted to media, real estate, automotive, sports and consumer issues.

The agency merged with Williams Whittle Associates in Alexandria three years ago; Mr. Bomstein served as vice chairman of the group with a particular concentration in new business development.

He also knows The Times, and the often uneven terrain of journalism.

Howard Bomstein led the creation of numerous marketing communication campaigns for The Times over the past decade,” said Thomas J. Culligan, chief revenue and marketing officer at the paper. “His leadership in creating the company’s promotion campaigns over the past year has been instrumental in reviving The Times both locally, and across the United States.”

Mr. Bomstein observed: “I now have the privilege of working full time for my cherished client of nearly 14 years — The Washington Times — online, on the air and on our subscriber’s doorsteps.”

He wins praise elsewhere, earning kudos from WTOP president and general manager Joel Oxley, who noted, “I have always found Howard’s insightful and intelligent guidance invaluable.”

Mr. Bomstein attended public schools in Washington and Silver Spring.

He earned a bachelor of science degree from the University of Maryland in 1970 and a master’s degree in public administration from Penn State University two years later.

He is a career-long member of the Ad Club of Washington and has served on the board of Boys and Girls Clubs of Greater Washington as well as Fight for Children Inc. Mr. Bomstein also served in the U.S. Army Reserve, and now lives with wife Polly and three daughters in the District.

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