News Summary: Poise to debut menopause line

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THE NEWS: Consumer-products maker Kimberly-Clark is rolling out a line of Poise products aimed at women who are or will soon go through menopause. A lubricant for vaginal dryness, panty freshener stickers, feminine wash, cooling towelettes and roll-on gel will debut July 23.

THE CONTEXT: It’s a move by Poise to expand beyond its line of pads for incontinence. But introducing consumer products is tough, since people tend to be loyal to brands for decades.

WHAT’S NEXT: National TV ads begin running on July 30. In them, women describe the symptoms of menopause and the need to discuss it.

Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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