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Taiwan’s Topology Research Institute predicts Ultrabook can account for 50 percent of laptops sold in the world by 2014.

“MacBook Air may have appeal to Apple fans and some professionals, but others may like Ultrabook better because they are more familiar with its features,” said Amily Chen, a Topology analyst.

By working with Intel, the entire Taiwanese computer industry could get much needed technology support from the chip giant, she said.

“To make it more power efficient, the ultralight computer requires screen drive IC and other components that are more complicated to build,” she said.

Taiwanese vendors are also trying to get a piece of the ever-expanding tablet market. Scores of new models will be unveiled during Computex’s five-day run, organizers say.

AsusTek’s 10-inch Android-powered Transformer has sold well and the company is expected to unveil several new models at Computex. Google reportedly has been collaborating with AsusTek in rolling out a 7-inch tablet computer to compete with Amazon’s low-priced Kindle Fire.