You are currently viewing the printable version of this article, to return to the normal page, please click here.

Sony triples down on Hasbro plan with ‘Tonka’

Question of the Day

Is it still considered bad form to talk politics during a social gathering?

View results

LOS ANGELES (AP) - The battering of "Battleship" at the box office hasn't scared Sony away from Hasbro toys.

The studio is tripling down on its strategy of making movies based on playthings. On Monday, it announced it would make a movie called "Tonka" based on the 65-year-old Tonka truck line of toys.

Sony is also developing movies based on Hasbro Inc. board games "Risk" and "Candy Land."

"Tonka" will be an animated movie co-produced by Sony Corp.'s Sony Pictures, Hasbro and Adam Sandler's Happy Madison Productions.

Universal Pictures' "Battleship," based on the Hasbro hunt-and-destroy board game, crashed on its U.S. debut May 18, coming second in a weekend dominated by "The Avengers" in its third weekend of release.

"Battleship" has so far grossed about $295 million worldwide, not enough to cover its costs.

Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Comments
blog comments powered by Disqus
TWT Video Picks