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TORTOLA — Billionaire tycoon Richard Branson says he is reintroducing a flame-red bird to the British Virgin Islands.

The Virgin Group boss said on his blog that a scarlet ibis recently was born on his private island in the British Caribbean territory.

The bird is “the first scarlet ibis born in the British Virgin Islands for over 100 years,” Mr. Branson said.

He has developed an exclusive eco-resort on Necker Island that showcases renewable energy technology and successfully reintroduced flamingos there.

Mr. Branson said he hopes the protected scarlet ibises will be as successful as the flamingos so the British territory “can enjoy the beauty of these birds.”

From wire dispatches and staff reports