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Disney’s ‘Brave’ shows mettle with $66.7M debut
LOS ANGELES (AP) - A new Disney princess has ascended to the box-office throne with a No. 1 debut for Pixar Animation’s “Brave.”
The latest from the makers of “WALL-E,” “Finding Nemo” and the “Toy Story” movies opened with $66.7 million domestically, according to studio estimates Sunday. “Brave” added $13.5 million in 10 overseas markets for a worldwide start of $80.2 million.
Featuring a feisty Scottish princess, “Brave” was the first of Disney’s Pixar animations with a female protagonist. And it left American hero Abraham Lincoln in the dust.
DreamWorks Animation’s animated “Madagascar” sequel had been No. 1 for two weekends and added $20.2 million to raise its domestic total to $157.6 million.
“Brave” is the 13th-straight Pixar release to open at No. 1 since “Toy Story” launched Hollywood’s age of computer animation in 1995.
“Their track record is just unbelievable,” said Paul Dergarabedian, analyst for box-office tracker Hollywood.com. “The Pixar brand just carries so much weight with the audience, it doesn’t matter almost what the story is about if it has the Pixar name.”
Woody Allen’s Italian romance “To Rome with Love” pulled in huge audiences in limited release, debuting with $379,371 in five theaters. That gave the Sony Pictures Classics release a whopping average of $75,874 a theater, compared to $16,028 in 4,164 cinemas for “Brave.”
The film proved that audiences will turn up for a female hero, not just the male protagonists of past Pixar flicks, such as Woody and Buzz of “Toy Story,” the robot of “WALL-E” or the rat and his chef buddy of “Ratatouille.”
“Brave” matched the $66.1 million debut of Pixar’s “Cars 2,” with male automotive lead Lightning McQueen, over the same weekend a year ago.
“It is a phenomenal thing, these guys and their mastery of big storytelling and character development, delivering something that plays well to adults as well as kids, to girls as well as boys,” Dave Hollis, Disney’s head of distribution, said of Pixar.
The audience for “Brave” did lean toward females, who accounted for 57 percent of viewers. Two-thirds of the film’s business came from families, who also continued to flock to “Madagascar 3,” making a rare weekend when two PG-rated movies led the box office.
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