Glance: What analysts are saying about Facebook

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Analyst reports from the 33 banks that led Facebook’s initial public offering gave the company’s stock a mixed bag of ratings on Wednesday. The day marks the end of a 40-day quiet period after the IPO, during which the underwriters were not allowed to issue commentary.

Facebook’s much-ballyhooed IPO landed with a thud on May 18, with the stock closing just 23 cents above its $38 IPO price. It hasn’t fared much better since. On Wednesday, it fell 87 cents, or 2.6 percent, to $32.23.

Overall, many analysts had upbeat long-term views of Facebook’s prospects, but they acknowledged there will be hurdles ahead. This includes the still-nascent mobile advertising space, where Facebook is just beginning to make inroads.

Here’s a sampling of analysts’ comments from Wednesday’s notes:

“Easy to `like,’ hard to love.”

_Mark Mahaney, Citigroup

_Rating: “Neutral”

“Internet companies focused on long-term utility over short-term profitability tend to be the most significant wealth creators over the long-term. After all, the Internet is `all about the long-term,’ to borrow a phrase from’s Founder and CEO Jeff Bezos.’”

_ Scott Devitt, Morgan Stanley

_Rating: “Buy”

“Concerns over “Facebook fatigue” are overstated.”

_ Heather Bellini, Goldman Sachs

_Rating: “Buy”

“We believe the next phase of the Internet will be driven by data and powered by ubiquitous online access, and Facebook is well positioned here through its large and engaged user base, virtual ownership of the social graph, and unwavering focus on the user experience.”

_Doug Anmuth, J.P. Morgan

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