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Much like the Nexus phones, the Nexus 7 tablet will be a showcase for a new version of Google’s Android operating system _ this one called Jelly Bean.

Although the tablet carries the Google brand, the machine will be made by AsusTek Computer Inc. Google recently expanded into the device-making business with its $12.5 billion purchase of Motorola Mobility, but the company has stressed that it intends to continue to rely on Asus and other manufacturers that have embraced Android.

Jeff Orr, an analyst with ABI Research, said Microsoft’s announcement of its Surface tablet last week and Google’s Nexus 7 add up to a “troubling” situation for tablet makers such as Samsung Electronics Co., which makes the Galaxy line.

When a software-supplying partner turns around and puts out its own hardware product, “is that a partner or an enemy?” Orr asked.

Orr also questioned whether Google’s strategy of pricing the tablet low is really going to win it any fans in the long term. Apple, he noted, dominates the tablet market with a product that’s expensive but works well.

There are already other Android-powered tablets on the market, but none have proven nearly as popular as the iPad or Kindle Fire. That has raised worries at Google as more people rely on tablets to surf the Internet.

For Google, advertising dollars are at stake. If Apple retains its dominance and other players such as Amazon and Microsoft gobble up the rest of the sales, they could set up their operating systems in ways that de-emphasize Google’s Internet search engine and other services. Apple develops its own system, while Amazon modifies Android for use in Kindles. Microsoft’s will run on a new version of Windows.

Apple already has announced that the next version of the iPad operating system will abandon Google’s digital maps as the built-in navigation system. That shift could cause neighborhood merchants to spend less money advertising on Google.

The iPad currently has about 68 percent of the tablet market, according to Forrester Research. The research firm expects the increasing competition to whittle the iPad’s share to 53 percent in 2016, with Android-powered tablets at about 30 percent and Windows tablets accounting for the remainder. Forrester predicted 760 million tablets will be in use by 2016.

Google’s user base for music, books, and movies is not nearly as strong as Apple or Amazon, so it will take time to build a strong customer base” for the Nexus 7, predicted Forrester analyst Frank Gillett.

He also said the Nexus 7 and other Android tablets are at a disadvantage because computer programmers still haven’t built as many compelling applications for that platform as they have for the iPad.

In another expansion into consumer electronics, Google also announced a home entertainment device called Nexus Q that is similar to Apple TV, a small box that can stream music and movies over Internet connections. The Nexus Q sends content from your personal collection or YouTube to your existing TV and speaker systems. You control it through a separate Android phone or tablet.

The Nexus Q, which Google is calling the world’s first “social streaming device,” will be available in July in the U.S. initially and sell for $299. Apple TV currently sells for just $99. Other Internet-streaming devices, such as the Roku, that connect to TVs sell for even less than that.

The Internet-connected glasses that Google demonstrated won’t be cheap either, although Brin told reporters Wednesday that the company plans to charge consumers significantly less than the $1,500 that developers had to pay for prototypes. The glasses, which Google is calling Project Glass, probably won’t be released to the mass market until early 2014, Brin said.

“It’s not a commodity product,” Brin said. “We view this as a premium sort of thing.”

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