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This tournament marks the beginning of a new LPGA effort in social media. Caddies will be sporting bibs with Twitter handles on their backs. Kann says 113 LPGA players have Twitter accounts, including (at)YaniTseng.

The LPGA Championship has been sponsored by Wegmans Food Markets the past three years. The contract is up after this year, but both sides plan to sit down after the tournament to work on a new deal.

“It’s got such great history with the LPGA and the Wegman family,” said Cristie Kerr, who won the 2010 LPGA Championship by a record 12 shots. “If they end up moving it around, then, you know, it’s really a no-lose situation. It’s a great golf town for us and obviously great sponsor, so whatever they want to do, we’ll do.”

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AP Sports Writer Tom Canavan in New Jersey contributed to this report.