- Seattle socialist: Minimum-wage discussion skewed by ‘right-wing’ GAO analysis
- U.N. warns of Muslim ‘cleansing’ in Central African Republic
- Senate blocks change to military sex assault cases
- Drug mix may have cured child born with HIV, doctors say
- De Blasio’s wife irks former mansion chef with ‘servant’ remark
- Russia’s neighbors shiver amid Putin’s Cold War moves in Ukraine
- New SAT: The essay portion is to become optional
- Military group can’t march to honor the fallen at Boston Marathon due to security changes
- Senate passes bills deleting ‘retarded’ from laws
- China announces biggest military hike in 3 years: We are not ‘boy scouts with spears’
Boost in Facebook stock, easing post-IPO decline
NEW YORK (AP) - Facebook's stock got a boost Friday, easing a decline that has followed the company's initial public offering last month.
Shares of Facebook Inc. climbed 79 cents, or 3 percent, to close Friday at $27.10. The stock is still down 29 percent since its IPO price of $38. And it is down 2 percent for the week.
The stock price jump comes a day after research firm comScore previewed a report measuring the effectiveness of advertising on Facebook. The report also looked at other things brands do beyond paid advertising. Such "earned media" can include Facebook users sharing a post about the brand.
In a blog post Thursday, comScore said such earned media "is having a statistically significant positive lift on people's purchasing of a brand."
ComScore plans to release the findings on Tuesday.
Also on Thursday, Facebook started rolling out its App Center to users. It's a place where people can find Facebook apps recommended to them based on their interests, apps they have downloaded or apps that their friends like.
The App Center is a central location for Facebook applications ranging from games to music-listening services. Facebook said it does not compete with mobile app stores because it drives traffic to them.
TWT Video Picks
By Tammy Bruce
- Back to the Future: HUVr Tech marketing video goes viral with hoverboard release tease
- Aronofsky's 'Noah' banned in Qatar, Bahrain, United Arab Emirates
- Unemployment insurance vote could happen next week
- Russian lawmaker wants to outlaw U.S. dollar, calls it a Ponzi scheme
- Putin has transformed Russian army into a lean, mean fighting machine
- Russias Putin nominated for Nobel Peace Prize
- WEBER: Obamacare cuts home healthcare for millions of seniors
- Two liberals say Sarah Palin is right: Obama lacks substance
- MSNBC's Rachel Maddow: Bush to blame for Ukraine
- 1M kids stop school lunch due to Michelle Obamas food standards
Pope Francis meets his 'mini-me'
Celebrity deaths in 2014
Winter storm hits states — again