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“Ultimately, it’s Oprah’s network. A lot of the policy decisions are with her,” said analyst Brad Adgate of media consultants Horizon Media Inc.

Winfrey’s real contribution will come in front of the camera, not from behind a desk, suggested analyst Carroll.

“She is what viewers are asking for. If she’s there, they’re there. If she isn’t, they’re not,” he said.

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EDITOR’S NOTE _ Lynn Elber is a national television columnist for The Associated Press. She can be reached at lelber(at)ap.org and at http://www.twitter.com/lynnelber

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Online:

http://www.oprah.com/own