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Democratic activists have been chanting “We love Obamacare” in front of the Supreme Court this week during oral arguments.

And the campaign is selling T-shirts and bumper stickers that proclaim “I like Obamacare.” Lori Lodes, who supports the law, said the name “just rolls off the tongue much easier.”

But no presidential campaign makes such a move lightly. Mr. Obama’s campaign is trying to use the weight of his opponents’ rhetoric against them.

Deputy campaign manager Stephanie Cutter said the strategy “meets the voters where they are” and shows Mr. Obama cares.

From wire dispatches and staff reports