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Nokia launches China smartphone, hopes for rebound
Question of the Day
The Lumia 800C will go on sale in early April for 3,599 yuan ($570), according to Elop.
He said Nokia and China Telecom plan to release a lower-priced model, the 610C, aimed at students and other budget users. The Lumia 900c and the 710C sold in other markets would also be brought to China over time.
Nokia has formed partnerships with leading China web portals and application designers, such as search engine Baidu, and portals Sina, Sohu and Tencent, to create the services that form a large part of the appeal of smartphones, Elop said.
“We’re collaborating with local partners to meet global needs,” he said.
Once the bellwether of the industry, Nokia has lost its dominant position in the global mobile phone market, with Android phones and iPhones overtaking it in smartphones. Asian manufacturers are also squeezing it at the low-end. Its market share plummeted to below 30 percent last year from 40 percent in 2008.
The company announced earlier this year that it would stop assembling cell phones in Europe by year-end as it shifts production to Asia and will cut another 4,000 jobs, its latest attempts to cushion itself from stiff competition.
The cuts come on top of nearly 10,000 layoffs announced last year.
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