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Now there are dozens of apps and websites keeping track, including several that monitor the best conditions at nearly 2,000 resorts worldwide. was behind one popular app lauded for its user-generated reports. It was bought last year by publisher Mountain News Corp. _ a subsidiary of Vail Resorts Inc.

OnTheSnow content editor Patrick Crawford said that resorts in Europe and North America file reports daily to the site. Editors check reports from neighboring resorts for any discrepancies before posting them online. If they find a problem, they call the resorts to verify, Crawford said.

Jessica Kunzer, spokeswoman for Ski Utah, said the trade group has a full-time content manager focused on social media and a team of five bloggers who regularly update YouTube, Facebook and Twitter.

Kunzer said ski resorts like to brag about their snow totals, making the reports “self-policing.”

The Mountain Pulse, a Jackson Hole, Wyo., independent website, sends people to Jackson Hole Mountain Resort to do their own reporting. The site offers updates on Twitter, Facebook, Vimeo, Flickr and YouTube and tweets the best slopes at Jackson Hole every day, including web and video links. The independent website, funded by advertisers, also offers web cams and weather reports.

Dave Byrd, spokesman for the National Ski Areas Association, said with so many people watching, it makes no sense for resorts to fabricate their snow totals.

“Maybe 10 years ago ski resorts might get away with embellishment, but it’s not in their best interest to pad their numbers. It’s really in the best interests of everyone to report accurate information,” Byrd said.

Jim Pringle, a National Weather Service meteorologist in Grand Junction, Colo., said resorts now have many tools for measuring snowfall, ranging from stakes in the snow to satellite recording stations operated by the U.S. Department of Agriculture that offer hourly reports.


Associated Press writers Catherine Tsai in Denver and Josh Loftin in Salt Lake City contributed to this report.



Vail Facebook:

The Mountain Pulse: