Economy Briefs: Apple unveils ‘new iPad’

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CALIFORNIA

Apple unveils ‘new iPad’ with sharper screen

SAN FRANCISCO | Apple gave the new iPad a bunch of new features but no new name.

When it goes on sale next week in the U.S. and several other countries, it will be the “iPad” or perhaps “the new iPad,” - not “iPad 3” or “iPad HD,” as some had speculated.

The lack of a new name could cause confusion for buyers, particularly because the older model, the iPad 2, will still be sold. But the naming practice is consistent with Apple’s practices for the iPod. New models were simply called “iPod,” and consumers were left to figure out which generation of the product they were seeking.

The new iPad revealed Wednesday has, as expected, a sharper screen, driven by a faster processor. What was more surprising was that the new features mean the tablet computer will be slightly thicker and heavier than the iPad 2 because it needs a larger battery to power the high-resolution screen.

The battery life remains the same: about 10 hours of use.

Prices aren’t changing from the previous models. They will start at $499. Versions capable of accessing cellular networks will cost $629 to $829.

Apple is keeping the basic model of the iPad 2 in production and dropping the price to $399.

Apple said the new display will be sharper than the average living-room high-definition television set and will show more vibrant colors than previous models.

“We are taking it to a whole new level and are redefining the category that Apple created with the original iPad,” said Apple Inc. CEO Tim Cook at the launch event in San Francisco.

Earlier, Mr. Cook spoke of a “post-PC” era dominated by the iPad and other Apple products.

The new iPad will go on sale March 16 in the U.S., Australia, Canada, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore, Switzerland, the United Kingdom and the U.S. Virgin Islands. A week later, it will go on sale in 25 more countries.

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