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YouTube also offers an enviably large and young demographic, truly the icing on advertisers’ cake.
YouTube content historically has been dominated by low- and no-budget user-generated videos. But Mr. Seidel, a former top executive at Food Network who oversaw the launch of its sister network, Cooking Channel, said Hungry will feature professionally produced videos worthy of any network.
At launch, videos will stick mostly with YouTube convention, running one to three minutes, with new episodes posted weekly. Mr. Seidel said they also are eager to explore longer-format videos. By the end of the summer, the channel hopes to have close to a dozen series, all produced in partnership with multimedia studio Electus, which is responsible for the channel’s content.
One of the series will feature fellow Food Network alumnus Duff Goldman, the Baltimore cake master behind that channel’s reality show “Ace of Cakes.” Mr. Goldman’s YouTube program, “Duff’s Food World,” will be a sometimes irreverent variety show focused on food pop culture, including visits to unusual restaurants and spotlights of humorous food clips from the web and TV.
Mr. Goldman also will serve as a talent and programming consultant for Hungry. In that role, he said he is eager to push food television both forward and backward.
“Basically, the cooking show on television is almost dead,” he said. “When you look at the programming on any kind of cable food channel, you kind of find that everything is being replaced by travelogues, competition, reality. There is not a lot of instruction.”
YouTube’s ability to promote a simple two-minute video on how to roast a chicken — something simply not done on network television — is just as alluring as creating content that pushes boundaries, Mr. Goldman said.
Other series already in production include “Brothers Green,” which features two Brooklyn brothers who are musicians and “underground caterers” tackling new culinary challenges every week, and “Casserole Queens,” which focuses on two Austin, Texas, women who favor retro food and entertaining.
Flexing its ability to focus on micro-niches, Hungry also plans series on pork, gluten-free cooking and Italian desserts.
The point is to simply try new things, Mr. Goldman said. If it works, it will continue. If it doesn’t, it won’t.
‘Community’ creator no longer in control of show
Dan Harmon will be staying on with “Community” — but only as a consulting producer.
The NBC series, which recently was renewed for a fourth 13-episode season, has tapped TV scribes David Guarascio and Moses Port as co-showrunners and executive producers, sources confirmed to the Hollywood Reporter.
Mr. Harmon’s status had been in flux since the low-rated comedy’s renewal and move from Thursdays to Fridays, with NBC Entertainment Chairman Bob Greenblatt openly unsure of his role in the future of the series when speaking with reporters ahead of the network’s upfront presentation.
By Tom Fitton
New photos confirm the attack's coordination and its cover-up
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