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“We are people; we’re not a fashion statement,” Luna said. “We are people who are facing serious issues, and for them to further perpetuate the type of stereotypes and disregard for a community’s way of life is unacceptable.”

ReGina Zuni’s advice to companies looking to market Native American culture is to hire Native Americans who have knowledge of tribal traditions, cultures and customs.

However, her reaction to hearing about the Victoria's Secret headdress wasn’t outrage about the clothing itself, but about the lack of attention on health care, education, housing and other issues in Indian Country.

“To each his own,” said Zuni, of Isleta Pueblo in New Mexico. “But seriously, if people want to grab media attention on Indian issues, this is not the issue to advance and place in the spotlight.”