Tuning in to TV: ‘Jersey Shore’ cast reuniting for MTV fundraiser
The cast of “Jersey Shore” is reuniting for an MTV fundraiser to help victims of Hurricane Sandy.
The effort will include a live one-hour special featuring the “Shore” cast along with other celebrity guests encouraging viewers to aid New Jersey relief efforts. Last week’s megastorm devastated Seaside Heights, N.J., where several editions of the reality hit was filmed, including the current final season.
MTV is partnering on the fundraiser with Architecture for Humanity, a nonprofit that provides design and construction services after natural disasters. The organization is creating a “Restore the Shore” fund to collect donations for helping reconstruct the Seaside Heights boardwalk, as well as supporting the rebuilding efforts of businesses and residents in the area.
The “Restore the Shore” special will air live Nov. 15 from MTV’s Times Square Studio. Viewers will be encouraged to donate online or via text message during and after the event. Architecture for Humanity intends to work with the Borough of Seaside Heights to award rebuilding grants to local contractors, similar to its relief efforts in New Orleans after Hurricane Katrina.
In the last three years, the TV industry has uniquely spotlighted on the Jersey boardwalk, both with the hard-partying “Shore” and HBO’s period drama Boardwalk Empire. The storm destroyed thousands of homes in the area and the iconic beachside tourist attraction was wrecked, partly submerging rides and creating a scene like something out of an apocalyptic film.
From left, ABC News’ Chris Cuomo, actor Tony Danza, actor Andre Braugher, ... more >
The “Shore” cast hasn’t been passive about the hurricane’s impact on their summer stomping grounds. Nicole “Snooki” Polizzi repeatedly has urged her followers on Twitter to donate to relief efforts, and on Thursday tweeted, “Cleaning my closet today to donate clothes and whatever I can do the victims affected by sandy! I’m comin with clothes!!!!” Mike “The Situation” Sorrentino has been urging contributions, as well, noting, “This is Sad, The Jersey Shore, wow, if there is anything to do I will try and I hope you guys do as well!”
Throughout its programming Monday, the network has been urging viewers to give money to the organization to help victims of the storm, which hit New Jersey and the New York metropolitan area particularly hard.
Through late morning, ABC had raised more than $8.3 million, with the biggest gift being $3 million from the Samsung Corp.Mr. Cuban, the Dallas Mavericks owner and star of ABC’s “Shark Tank,” made an unspecified donation. Other Disney-owned networks, including ESPN, also are participating.
NBC held a telethon on Friday for storm victims that raised nearly $23 million.
The hour-long telethon included performances by artists native to the areas hardest-hit by Sandy, including New Jersey natives Bruce Springsteen and Jon Bon Jovi and Billy Joel of New York’s Long Island. Others who took part in the special included Sting, Christina Aguilera, Mary J. Blige, Tina Fey and Jon Stewart.
The telethon’s mood was somber but hopeful, from Miss Aguilera’s “Beautiful” to Mr. Bon Jovi’s “Livin’ on a Prayer.”
Pledges made by phone and online totaled $22.9 million, NBCUniversal and the American Red Cross said.