The two-year partnership with the German sportswear company was announced Tuesday, The Associated Press reports.
The American pop star, who cites James Dean as his fashion idol, said the collaboration is a “perfect fit” because “we both believe in living life to the fullest, being young, free and making our own style.”
The 18-year-old singer will front the company’s ad campaigns and fans will be able to shop for his personally selected favorite looks. He describes his offstage style as simple, saying he chooses “clothes that look good” while onstage it’s all about “comfort, great color and fit.”
Mr. Bieber is touring the United States on his “Believe” tour, which moves to Europe early next year.
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