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Now, PC makers are in a tough spot when it comes to taking advantage of Windows 8, said Patrick Moorhead, a former chip executive who now runs research firm Moor Insight. Adding a touchscreen into a PC is expensive, and they’re competing with tablets that are much cheaper. Meanwhile, Microsoft hasn’t made much effort to add new features for mouse-and-keyboard PCs to Windows 8.

“If you’re a user, you’re asking yourself: `Why do I need to buy this new notebook, if my old notebook can still do what I need it to do? Instead, I’ll buy a new phone or a tablet,’” Moorhead said.