Facebook 3Q results show mobile ad growth

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Though investors took it as a good sign, Sebastian called Facebook’s mobile progress incremental.

“They have a lot of work to do,” he said.

Facebook’s challenges include ensuring that users are not overwhelmed by mobile ads bombarding their smaller phone and tablet screens. Chief Operating officer Sheryl Sandberg said the company monitors user engagement to make sure this doesn’t happen.

As Facebook’s user growth inevitably plateaus, the company will also have to grow the money it makes from each user, Sebastian said, adding that Facebook is on the right path as it experiments with new ad formats and products.

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