New Mac products unveiled, smaller iPad expected

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SAN JOSE, CALIF. (AP) - New iPads and new Mac computers were among the products unveiled Tuesday at an Apple event in San Jose, Calif. The new Macs include a 13-inch version of a MacBook Pro with sharper, “Retina” display.

The company also expected unveil a smaller iPad and refreshed the full-sized one.

Tech bloggers and analysts expect a device with a screen measuring 7.85 inches on the diagonal, making it about half the size of the regular iPad. It would be slightly larger than the 7-inch tablets from Amazon.com Inc. and Google Inc. The regular iPad is 9.7 inches.

Apple has sold more than 100 million iPads since their debut in April 2010. Although Apple dominates the worldwide tablet market with 70 percent of shipments in the second quarter, according to IHS iSuppli, Amazon and Google have been able to make in-roads with the smaller alternatives. A smaller iPad from Apple Inc. could help the company cement its dominance.

The event at the California Theatre comes a few days before Microsoft Corp. starts selling a new version of its Windows operating system, one designed to work well on both traditional computers and tablets. Microsoft is also releasing its own tablet, the Surface, on Friday. It will be slightly larger than the full-sized iPad.

Here’s a running account of Apple’s event, presented in reverse chronological order. All times are PDT. Presenters include Apple CEO Tim Cook and Philip Schiller, the senior vice president for worldwide marketing.

___

10:55 a.m.

The smaller iPad has a 7.9-inch screen, digitally reversed from the full-sized iPad’s 9.7 inches.

Schiller said all of the software designed for the original iPad will work on the smaller one, as the display is 1024 by 768 pixels _ the same as the original iPad.

The latest, full-sized iPad has a sharper screen at 2048 by 1536 pixels.

___

10:52 a.m.

After much anticipation, Schiller unveils the iPad Mini.

“You can hold it in one hand,” he said. It’s not just a shrunken down iPad. It’s an entirely new design.”

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