HICKS: Unmusical pro-Obama ditty is seriously laughable

ANALYSIS/OPINION:

About the new video from a group that calls itself the Future Children Project, which promotes its pro-Obama message in a song performed by a children’s choir: You people must be joking.

Really.

This agitprop is so bad I thought it was political satire. It didn’t seem possible that anyone would seriously expect American voters to be swayed by a song filled with lyrics that lament the unemployment of Big Bird, warn of dead polar bears and threaten a guilt trip for moms and dads if they don’t pull the lever for Barack Obama on Tuesday.

No, despite the fact that the lyricist, advertising executive Jeff Goodby, was a member of the Harvard Lampoon while a college student, the “Future Children” song — while worthy of a segment on the “Colbert Report” — is, in fact, meant to be a sober glimpse into the minds and hearts of the next generation.

Some context: Mr. Goodby, along with his partner Rich Silverstein, co-chairmen of San Francisco- and Detroit-based Goodby, Silverstein & Partners, were asked to contribute to a project called “90 Days, 90 Reasons,” in which artists, writers, “creatives” and hipsters offer justification and motivation to re-elect the president.

As you can imagine, reason No. 1 is that Mr. Obama is the first president to support gay marriage. Hipsters have their priorities.

Mr. Goodby and Mr. Silverstein, famous for “Got Milk?” and the Budweiser lizards, to name two of their most successful campaigns, did not simply contribute a quote or an essay, as others did. Mr. Goodby instead was inspired to write song lyrics such as these:

Imagine an America

Where strip mines are fun and free

Where gays can be fixed

And sick people just die

And oil fills the sea

We don’t have to pay for freeways!

Our schools are good enough

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