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Rory McIlroy won’t renew with Titleist
Rory McIlroy is officially a free agent when it comes to golf equipment.
McIlroy and Acushnet Co., which has supplied the 23-year-old star from Northern Ireland with Titleist and FootJoy gear since he turned pro five years ago, said Tuesday they will not extend their relationship after this year.
The announcement allows McIlroy to pursue a lucrative endorsement contract, with strong indications that he will sign with Nike in a deal that one industry observer estimated at $20 million a year. That would give Nike golf’s two biggest stars in McIlroy and Tiger Woods, who has been with the swoosh since he turned pro in 1996.
McIlroy has established himself as the No. 1 player in the world this year, when he won four times and captured the PGA Championship at Kiawah, giving him eight-shot wins in two major championships. He won the PGA Tour money title, and is closing in on winning the European Tour money title.
This is the second time in the last 10 years that Acushnet, which has a history of fiscal prudence, has not stood in the way of a No. 1 player going after big money. Woods, who had an equipment deal with Titleist when he turned pro, left for the Nike golf ball in 2000 and then the Nike golf clubs in 2002.
“Our goal has been to provide Rory with the best equipment and service that would help him be the best player he could possibly be,” Acushnet chief executive Wally Uihlein said in a statement. “He has been a great ambassador for the Titleist and FootJoy brands, and in turn, we are proud of how our equipment has contributed to his success. We wish Rory all the best, both personally and professionally, going forward.”
Not since Woods has a player had this much potential at such a young age. McIlroy was 19 when he won the Dubai Desert Classic for his first win as a pro, and he followed that with a 62 in the final round to win at Quail Hollow for his first PGA Tour win.
McIlroy shattered U.S. Open scoring records last summer at Congressional to win by eight shots, and when he won his second major at Kiawah Island in August, he became the youngest player since Seve Ballesteros in 1980 with two majors. Only five players have won majors by at least eight shots since 1976 — three by Woods, two by McIlroy.
They have become friends in recent months. They were in the same group five times during the FedEx Cup playoffs, and the conversation came easily. That led to the 18-hole exhibition on Monday, the first time Woods has agreed to a head-to-head match since the old “Battle at Bighorn” days against Sergio Garcia.
Now, it appears likely both will be using the same equipment next year.
“We are declining comment on rumors and speculation,” Nike spokeswoman Beth Gast said.
By Bob Dole
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