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“Frankenweenie” also faced stiff competition from Sandler’s animated monster mash-up “Hotel Transylvania.”

But with a budget of $39 million, “Frankenweenie” cost far less to produce than computer-animated films, whose price-tags can run to $150 million or more.

Disney is counting on good reviews and positive audience reaction to keep “Frankenweenie” afloat through Halloween and beyond.

“The movie itself is going to be its best selling tool,” said Dave Hollis, Disney’s head of distribution. “You have people coming out of the theaters, they’ve had a great experience, and they’re telling their friends.”

Estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to Hollywood.com. Where available, latest international numbers are also included. Final domestic figures will be released Monday.

1. “Taken 2,” $50 million ($55 million international).

2. “Hotel Transylvania,” $26.3 million ($13.1 million international).

3. “Pitch Perfect,” $14.7 million ($480,000 international).

4. “Looper,” $12.2 million ($7.5 million international).

5. “Frankenweenie,” $11.5 million.

6. “End of Watch,” $4 million.

7. “Trouble with the Curve,” $3.9 million.

8. “House at the End of the Street,” $3.7 million.

9. “The Master,” $1.8 million.

10. “Finding Nemo,” $1.6 million ($600,000 international).

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