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Apple is also refreshing its iPod Nano. The seventh generation of the device is thinner than the previous one, with a bigger display at 2.5 inches. It now has a home button similar to that on the iPhone and the iPad. It also will come with Bluetooth wireless capability, allowing you to stream music.


11:05 a.m.

Prices will be the same as older models, starting at $199 with a two-year service contract. The iPhone 4S will now go for $99. The 2010 model, the iPhone 4, will now be free, though a service agreement is required.

Advance orders will start this Friday. It will start shipping on Sept. 21 in the U.S. and other countries, plus additional markets a week after that.

Older phones will get the iOS 6 upgrade for free next Wednesday. Apple has said it will be available for the 3GS, 4 and 4S models, though some new features won’t work on them. It will also be available on last year’s and this year’s iPad models and newer iPod Touch devices.

Apple’s stock is up $1.97, less than a third of 1 percent, to $662.56.


10:55 a.m.

Apple reminds the audience that the new phone is thinner and lighter than previous models.

Compared with the closest competitor, Samsung’s Galaxy S III, the iPhone’s screen is still smaller (the S III is 4.8 inches, compared with the iPhone 5’s 4 inches). The iPhone 5 is lighter than the S III _ 112 grams (3.95 ounces) compared with 133 grams (4.7 ounces).


10:50 a.m.

The new phone software promises enhancement to email. You can deem certain people “VIPs” and flag emails from them so you can go back to them more easily.

Apple also demonstrated Passbook, a central place to keep your boarding passes, tickets and gift cards.

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