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Not everyone’s buying into the go-go-go approach.

Alabama has won two of the past three national championships by manhandling opponents. Perennial title contender LSU is non-no-huddle, too. USC, with all its talent at the skill positions, runs a pro-style offense.

So if the top teams are steering clear of the no-huddle, does that mean there’s a limited ceiling for it?

Not necessarily.

Auburn won the 2010 BCS championship behind offensive coordinator Gus Malzahn’s frenetically paced offense _ with a little help from Heisman Trophy winner Cam Newton. Oregon has become an annual title contender with its swarm-of-bees approach, playing the Tigers in that title game two years ago.

Besides, if the no-huddle offense had limited returns, there wouldn’t be as many coaches turning to it.

Football is very cyclical, very much a copycat sport,” Mora said. “If someone is having success doing something, others study it and try to implement it in their own program. When you see a team like Oregon have tremendous success with an up-tempo offense, then everybody wants to move that way. It might just be a phase or it might be a strategical shift.”

Either way, the no-huddle offense figures to be around for a while _ at least until defenses figure out a way to stop it.

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AP Sports Writers John Kekis in Syracuse, N.Y., Eric Olson in Omaha, Neb., and Andrew Seligman in Chicago contributed to this story.