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“We were stuck with an ad ecosystem that is limited to little boxes on pages. I wanted to change that,” said David Payne, Gannett’s chief digital officer.

Payne said advertisers would appreciate having the blank canvas of an entire page to promote their products, rather than competing with the clutter of other ads and stories. “If we can serve up rich media … (the device) becomes just another television,” he said.

USA Today last revamped its printed edition and website in March 2011, when it expanded coverage of reader-friendly topics such as travel and lifestyle trends and designed content for smartphones and tablet computers.

Gannett is in the midst of its own revamp. CEO Gracia Martore, who took over from Craig Dubow last October, announced a three-year turnaround plan in February.

Analysts expect Gannett to increase revenue slightly this year to $5.24 billion, for the first gain since 2006. It is expected to boost net income to $531 million, for the first increase since 2010.

On Thursday, Gannett’s stock rose as much as 2.8 percent to hit a new 52-week high of $17.61, before giving back some of the gains and closing at $17.46.

Some analysts are hoping that Kramer would help revive the company’s most popular newspaper, even as print newspaper ad revenue declines industrywide. Advertising dollars are increasingly flowing to online outlets of news.

USA Today is their flagship product. It has been under unmitigated pressure on the revenue side for three or four years now,” says Douglas Arthur, an analyst with Evercore Partners. “It needs a major re-launch and I’m hoping this re-launch has the legs that we’re expecting.”