- Air Force cadets ‘revolt’ after officials remove biblical verse from whiteboard
- Rep. Lee: Paul Ryan out of touch with urban Americans
- House votes down resolution to force Issa to apologize
- Kremlin blocks opposition websites; Kasparov fears Putin plans ‘something drastic’
- Saving trees? EPA wastes $1.5 million storing unneeded pamphlets in warehouse
- Scott Brown Senate bid in New Hampshire may launch soon
- Jeffrey Corzine, son of ex-N.J. governor, dead at 31
- Australian surfing magazine sorry for calling indigenous surfer ‘apeish’
- Records: Man in Fla. theater shooting also was texting
- The Putin problem: U.S. needs Russian rockets for spy satellites
Macy’s takes bite of Apple in makeover
NEW YORK — A $400 million makeover is giving New York’s iconic Macy's store a sleek, new 21st-century style.
And some preservationists aren’t happy about it. They see the overhaul of America’s biggest department store as scrapping classic Beaux Arts and Art Deco touches in favor of the latest trend in retail design — something like an Apple computer store.
“Macy's has Apple fever,” said Theodore Grunewald, a New York preservation activist. “Everyone is jealous of Apple, and thinks the secret to the company’s success is this beautiful, elegant minimalist design vocabulary they have. But this is about protection of our heritage.”
Macy's reconstruction, to be completed in 2015, will add 100,000 square feet to the 1.1 million square feet of existing retail space. Floor-to-ceiling fabric shrouds areas under renovation. But some sections already have been finished, including the world’s largest women’s shoe department, which offers 280,000 pairs of shoes — several thousand displayed in white settings.
Macy's spokeswoman Elina Kazan gushes that the store will be a “spectacular place to shop at an iconic New York City destination.”
About 20 million shoppers a year visit Ohio-based Macy's flagship store. The building has nine floors of retail space and covers nearly an entire city block, from West 34th Street to West 35th Street, between Seventh Avenue and Broadway.
It is best known as home of the annual Macy's Thanksgiving Day Parade and as the setting that inspired the beloved 1947 Christmas film, “Miracle on 34th Street.”
Originally constructed in 1902 in the Beaux Arts style, it was expanded in the 1930s with plenty of Art Deco details. Most noticeable was a jazzy, geometric coating of marble, encasing more than 100 columns that soar to the ceilings.
Mr. Grunewald said the columns will now be simplified, losing the marble and the ornamental toppings that give the space “its pizazz.”
TWT Video Picks
By Bob Dole
The industrious island has proved itself worthy of U.S. inclusion
- F-35 secrets now showing up in Chinas stealth fighter
- EXCLUSIVE: FBI blocked in corruption probe involving Sens. Reid, Lee
- USS Kidd sent to Indian Ocean after 'indication' of Malaysian jet crash
- Oil rig worker says he saw missing plane go down: report
- College group's diversity event canceled after excluding white people
- Warren Buffett's son to spend $23.7 million in effort to save South African rhinos
- Justice Department refuses info on hundreds of prosecutor misconduct cases
- U.S. pilot scares off Iranians with 'Top Gun'-worthy stunt: 'You really ought to go home'
- Kim Jong-un calls for execution of 33 Christians
- PRUDEN: Sink sank own campaign in Florida special election
Chaos as Manhattan building explodes
Pope Francis meets his 'mini-me'
Celebrity deaths in 2014
Winter storm hits states — again