IAC, which operates online businesses including Newsweek, The Daily Beast and dating site Match.com, announced the deal last month.
About.com provides information on a wide variety of topics and also operates ConsumerSearch.com and Calorie-Count.com. The site’s content is written by paid experts known as guides.
The New York Times said Monday that it anticipates receiving about $290 million from the sale and plans to use those funds for general corporate purposes.
The New York Times Co. purchased About.com in 2005 for roughly $410 million. About.com has suffered in the past year because of a change in the way Google handles search results. The change made About.com content difficult to find.
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