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So this is how time-wasting celebrity rumors get started.

Emmy host Jimmy Kimmel instructed people to go on Twitter and Facebook and write something along the lines of: “OMG, Tracy Morgan just passed out at the Emmys. Turn on ABC right now!” as a prank, just to see how quickly the information would spread (and inspire new viewers). Morgan, who was in on the gag, complied.

And, true to the pack mentality that develops instantaneously on social media, untold thousands of people actually did this. Many others simply read the words “Tracy Morgan” and “passed out” and thought Morgan truly had passed out.

Even Stephen Colbert (at)StephenatHome and Rosie O’Donnell (at)Rosie got in on the action, which prompted thousands more retweets.

Morgan was committed to the act, though: Not only did he lie down on stage, he actually stayed there through the commercial break and was hauled away, rambling to himself.

_ Christy Lemire _ Twitter: https://twitter.com/christylemire

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CRYER IS NOW TOP DOG

The changing of the guard is complete.

Jon Cryer truly was shocked to win an Emmy Sunday in his first outing as a nominee for lead actor in a comedy series.

That category used to belong to Cryer’s former “Two and a Half Men” co-star Charlie Sheen. But with Sheen famously dumped from the CBS program, Cryer was elevated to top dog status.

“I will be impossible to live with,” he quipped backstage after collecting his award. “I will be brandishing this regularly.”

Cryer said he figured Jim Parsons of “The Big Bang Theory” would repeat as the winner.

“Clearly `Big Bang’ is just at the top of its game right now and unfortunately he’s not gotten any worse,” Cryer said. “I just did not think this was going to happen, so I apologize for my speech.”

_Beth Harris _Twitter http://twittter.com/bethharrisap

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