Perhaps looking to match the unexpected box-office muscle of “2016: Obama’s America,” the filmmakers behind “Last Ounce of Courage” have flooded the cable news networks with ads this weekend for the new “bipartisan” movie about eroding religious freedoms in the country.
Ads for the movie, a drama about members of a Christian family defending the right to worship, popped up repeatedly Saturday on CNN and Fox News, two networks where commercials for pain relievers and medical scooters are much more common than movie trailers.
The anti-Obama documentary “2016,” one of the summer’s surprise box-office hits, is on its way to becoming one of the top-grossing political films ever, with ticket sales now nearing $22 million.
The Dinesh D’Souza film went into nationwide release after running ads on Fox, CNN and MSNBC, but “Last Ounce of Courage” isn’t a documentary and, according to its producers, doesn’t adhere to a strictly Republican or Democratic point of view.
“‘Last Ounce of Courage’ is more than a movie with heart, it cries out for freedom and brings awareness to the issue that our personal liberties are slowly being threatened and questioned,” film director Kevin McAfee says in press materials for the movie. “While the film is bipartisan, it reminds us that it’s our personal rights as Americans that bring us together, and we must join in sending an important message about freedom to our nation’s leaders during this critical election season.”