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“I have a feeling he’s got a whole new career,” King said. “I have a feeling he’s going to make more in endorsements than he’s ever made in his life.”

Sports equipment maker Nike released a statement Monday saying: “We admire Jason’s courage and are proud that he is a Nike athlete. Nike believes in a level playing field where an athlete’s sexual orientation is not a consideration.”

On Monday evening, hours after his story appeared on the web, Collins wrote on Twitter: “All the support I have received today is truly inspirational. I knew that I was choosing the road less traveled but I’m not walking it alone.”

Momentum has been building toward this sort of announcement from a pro athlete in a top league in the United States. NFL players Brendan Ayanbadejo and Chris Kluwe were outspoken in support of state gay-marriage amendments during last year’s elections. Obama spoke about his support for gay marriage during his re-election campaign.

The topic made waves during Super Bowl week when one player, San Francisco 49ers cornerback Chris Culliver, said he wouldn’t welcome a gay member of his team. At the time, Ayanbadejo estimated that at least half of the NFL’s players would agree with what Culliver said, at least privately.

Scott Fujita, who recently retired after an 11-year NFL career, said: “I’m pleased to see such an overwhelmingly positive reaction to this news, because it just shows that we’re becoming more accepting every day. But more than anything else, I’m happy for Jason. I’m not a gay, closeted athlete, so I can’t pretend to know what that must have felt like for him. But I imagine this is freeing for him, and hopefully he’s encouraged by the millions of people who are voicing their support. … It’s not a reaction to some rumor and it’s not some unwanted outing. It’s his message, and it was delivered under his control and on his terms.”

On Monday, NFL Commissioner Roger Goodell sent a memo to teams reiterating the league’s anti-discrimination policy about sexuality. It includes a section on questions teams cannot ask prospective draft picks and free agents. After the NFL combine in February, three players said officials posed questions about sexual orientation.

Earlier this month, the NHL and its players’ union partnered with an advocacy organization fighting homophobia in sports, and Commissioner Gary Bettman said the You Can Play Project underlines that “the official policy of the NHL is one of inclusion on the ice, in our locker rooms and in the stands.”

“I would say the NHL has been a force to kind of obviously embrace and encourage. … What (Collins) did, I think it’s definitely (good) for basketball, and the same for hockey, too. It’s going to be encouraging for more guys to step up and just be open about themselves,” Washington Capitals forward Joel Ward said.

Living in the nation’s capital last month while the U.S. Supreme Court heard arguments about same-sex marriage had an effect on Collins, who says “the strain of hiding my sexuality became almost unbearable” at that time.

“Less than three miles from my apartment, nine jurists argued about my happiness and my future. Here was my chance to be heard, and I couldn’t say a thing,” he writes. “I didn’t want to answer questions and draw attention to myself.”

After being a first-round draft pick in 2001, Collins has averaged 3.6 points and 3.8 rebounds for the New Jersey Nets, Memphis Grizzlies, Minnesota Timberwolves, Atlanta Hawks, Celtics and Wizards.

In his SI piece, he jokes self-effacingly about his journeyman career and a parlor game known as “Three Degrees of Jason Collins.”

“If you’re in the league, and I haven’t been your teammate, I surely have been one of your teammates’ teammates. Or one of your teammates’ teammates’ teammates,” he writes.

Never a star, he acknowledges, “I take charges and I foul _ that’s been my forte. … I set picks with my 7-foot, 255-pound body to get guys like Jason Kidd, John Wall and Paul Pierce open. I sacrifice myself for other players.”

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