A&E's hit show "Duck Dynasty," a reality show about a Louisiana family that made a fortune carving duck calls, opened its fourth season Wednesday reaching the No. 1 spot for a nonfiction series telecast in cable history, the station reported Thursday.
According to the Blaze, Wednesday night's show reached 11.8 million viewers total and also "set a cable record for a nonfiction series telecast among adults 25-54 with 6.3 million viewers in the demo." The Blaze notes that particular demographic is considered the most important one.
The series also "had more total activity across all major social media platforms than any other telecast on cable or broadcast for the night," A&E reported.
"Thanks to its authentic and engaging characters ,'Duck Dynasty' has become more than just a reality show, it is a cultural phenomenon," A&E Vice President David McKillop said in a statement. "We would like to thank the Robertsons for their incredible partnership. We are all happy, happy, happy."
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