Some Minnesota lawmakers aren’t too pleased with a decision to pour millions of taxpayer dollars into a campaign to promote Obamacare — using Paul Bunyan and Babe the Blue Ox.
The $9 million campaign is supposed to get 1.3 million Minnesotans to sign up for the new health insurance program, termed MNsure, CBS Minnesota reported.
“The biggest travesty here is that $9 million of taxpayer money has been spent coming up with Paul Bunyan and Babe,” Republican Rep. Peggy Scott said. “How many young, healthy people even know who Paul Bunyan and Babe are?”
The new TV ads feature the duo in a number of mishaps for which they need medical attention, the report said. Bemidji mayor Rita Albrecht told the Bemidji Pioneer the ads are “offensive” and damage the folklore hero’s image.
Still, officials are prepared to flood Minnesotans, urging them to sign up for insurance.
“I’m thinking go back to Bob Dylan. He’s a folklore guy, right? And he has a song called ‘Everything Is Broken.’ I think that might be more appropriate,” she said.