TARGET credit card theft swells to 40 million victims

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In 2009, TJX agreed to pay $9.75 million in a settlement with multiple states.

Litan doubts the breach will have much effect on Target’s sales, noting that TJX launched sales promotions immediately following the news of its breach. The effort increased sales.

“People care more about discounts than security,” Litan said.

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Associated Press writers Michelle Chapman in New York and Heather Hollingsworth in Kansas City, Mo., contributed to this report.

Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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