- Obama not worried about Ebola at upcoming African summit in D.C.
- Obama: ‘We tortured some folks’ after 9/11
- Obama administration asked whole D.C. Circuit to take on major Obamacare case
- Mark Levin: Topple GOP leadership or country will ‘unravel’
- Massachusetts to let police chief deny gun buys to those deemed unfit
- John Kerry condemns attack on Israeli soldiers, kidnapping
- U.S. starts to evacuate American Ebola patients from West Africa: Report
- Geraldo slammed as ‘dummy’ for backing Clinton’s bin Laden claim
- Israeli spokesman: No need to debate who broke the cease-fire
- 35 Palestinians killed; Israeli officer missing
Californians encouraged to get the Christmas gift that gives all year long: Obamacare
Question of the Day
Officials at California’s struggling health insurance exchange have a suggestion for parents trying to decide what to buy their adult children for the holidays: How about Obamacare?
Covered California launched its “Give the Gift of Health” advertising campaign late last week encouraging Mom and Dad to pick up the tab for those health insurance policies that young adults are avoiding in droves. Signing up the young, who typically will not need major health care services, is considered crucial to making the president’s health care exchanges a financial success.
“In the spirit of the holiday season, some family members or friends may choose to help young adults, paying for a month or more of their insurance premium,” said a news release on the Covered California website.
The campaign isn’t as in-your-face as the recent Colorado ads urging young women to access the exchange’s birth-control benefit in order to hook up with cute guys, but both strategies come as examples of the increasingly creative — and perhaps desperate — efforts to boost enrollment among healthy young adults.
Covered California also asks parents and relatives of young adults to “make a pledge to get loved ones covered” and offers a “pledge certificate that can be presented to loved ones during the holidays as a symbol of your willingness to help them get insured.”
Plus, there’s an “e-card that can be sent to friends and family with a personal message and more information about their options for insurance through Covered California, including low-cost or no-cost Medi-Cal.”
The California ads follow figures released Nov. 21 showing that seniors are far outpacing 20-somethings in enrolling on the state health care exchange. (Some 36 states declined to set up their own exchanges and have defaulted to the federal government’s troubled Obamacare website.) Fully 34 percent of all individuals signed up in October were 55 to 64 years old, while just 8 percent of the enrollment came from those 18 to 25, according to Covered California.
“The old folks are outrunning the kids in the race to sign up for California’s insurance,” said an article on the business website CNBC. “If the trend continues, it might lead to higher premiums down the line.”
The report found that 2,344 adults from age 18 to 25 enrolled for the program in October, while 4,580 adults 26 to 34 were enrolled. Covered California estimates that 1.8 million Californians 18 to 29 are eligible to buy insurance through the health care exchange.
© Copyright 2014 The Washington Times, LLC. Click here for reprint permission.
About the Author
Valerie Richardson covers politics and the West from Denver. She can be reached at email@example.com.
- Colorado poll shows women tuning out Democrats' 'war on women' strategy
- Al Gore's climate-changers at EPA hearings foiled by cool temperatures
- EPA hears testimony on proposed carbon emissions rules
- Westerners call for oversight to combat federal land managers
- Protesters rally in Colorado to support Israel's fight with Hamas
Latest Blog Entries
TWT Video Picks
By Orrin G. Hatch
Procedural changes impede the chamber's traditional deliberative function
- Border agents cleared of civil rights complaints from illegal immigrant children
- U.N. condemns Israel, U.S. for not sharing Iron Dome with Hamas
- Obama military strategy too weak for future security, panel reports
- Porn-surfing feds blame boredom, lack of work for misbehavior
- Ben Carson takes major step toward presidential campaign
- Feds raid S.C. home to seize Land Rover in EPA emission-control crackdown
- Ted Nugent slams 'lying freaks' at liberal media: I'm 'doing God's work'
- CRUZ: A tale of two hospitals: One in Israel, one in Gaza
- Report: 40% of weapons sent to Afghanistan are unaccounted for
- House backs faster deportations, cancels 'Dreamer' policy
Top 10 U.S. military helicopters
Obama's biggest White House 'fails'
Celebrities turned politicians
Athletes turned actors