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No need to leave the room: Bet by TV at NJ casino
ATLANTIC CITY, N.J. (AP) - Guests at one New Jersey casino won’t even have to get out of bed in order to place a bet.
The Borgata Hotel Casino & Spa in Atlantic City said it will become the first casino in the United States to let guests gamble over hotel room TV sets, starting Feb. 18.
Its E-Casino program will let guests with player’s cards set up electronic accounts and risk up to $2,500 a day. Slots and four kinds of video poker will be the first games offered.
The casino says the technology can be expanded to include gambling over hand-held devices anywhere on casino property, which New Jersey recently authorized, and full Internet gambling, if the state approves it.
“This puts us in a position to leverage the technology into true mobile gaming and Internet betting later on,” said Tom Balance, the Borgata’s president and chief operating officer. “We’re moving forward with the future of gaming, and this is that first step.”
John Forelli, the casino’s vice president of information technology, said it is designed not only as an added amenity, but to get them familiar and comfortable with the concept of electronic gambling accounts for the day when Internet wagering comes to New Jersey. Gov. Chris Christie last week vetoed an Internet gambling bill, but said he would sign one with some moderate changes.
The Borgata does not expect in-room gambling to supplant a significant portion of its action on the casino floor. Rather, it views it as an added attraction for customers trying to decide which of many East Coast casino destinations to visit.
Susan Marzetti, a casino patron from Staten Island, N.Y., said she would not take advantage of it.
“I like the ambience of being down here on the casino floor,” she said. “I like the noise of the machines. In my room, I’d find it depressing, to be honest.”
But William Frawley said he’d definitely take advantage of it during down time.
“I think it would be a great added feature,” he said. “I’d be willing to invest $100 and run it through there. Video poker, I’d definitely play.”
Borgata officials said they had no estimates of how much they expect to take in through the system, which is subject to a 90-day trial period by the New Jersey Division of Gaming Enforcement.
The system is built by Allin Interactive, a Fort Lauderdale, Fla., company that specializes in interactive television applications.
There are several controls to prevent the system from being used by minors or people excluded from gambling. A customer would have to have a Borgata player’s club card, which would screen them to ensure they are of legal gambling age and are not banned from any casino premises.
By Donald Lambro
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