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Each new episode premieres Monday at 9 p.m. and is also shown on C-SPAN3. C-SPAN and the White House historical group are collaborating on a website to accompany the series.

As a public service network, C-SPAN has never been about ratings. Farkas said, however, he hoped the first lady series would attract an audience beyond those who like to check up on congressional hearings.

“To me, it’s sort of an untapped audience for us,” he said. “My daughters might not watch all 35 of them, but they’ll watch some of them.”

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EDITOR’S NOTE _ David Bauder can be reached at dbauder”at”ap.org or on Twitter (at)dbauder.