- Aborted fetuses from Britain incinerated in Oregon plant to make electricity
- Motolotov cocktail thrown a Brooklyn mini-mart
- 3 Americans dead in shooting at Kabul hospital by Afghan guard
- Running on empty: EPA slashes biofuel goals because of ethanol shortage
- ‘Gay Jeans’ that fade into rainbow-colored denim created
- Divided court strikes down big porn award
- Jimmy Carter: Don’t hurt Russian people with sanctions
- Oldest ex-MLB player dies in Cuba, 2 days shy of 103rd birthday
- ‘Top Gun’ for drones: Squadrons of carrier-based killers have Navy’s approval
- Bill Clinton to endorse Charlie Rangel for re-election
Daytona eager to market pole-sitter Danica Patrick
DAYTONA BEACH, FLA. (AP) - NASCAR’s marketing machine is already churning.
Shortly after Danica Patrick landed the Daytona 500 pole _ an unprecedented achievement for a female driver _ the president of Daytona International Speedway started making plans to capitalize on the historic story line.
“This week, everybody’s going to be talking about Danica and they’re going to talk about the Daytona 500, and I will do my best to proliferate that message as well,” Joie Chitwood III said Sunday evening.
“Obviously, from a Fox perspective, it’s about viewership,” Chitwood said. “For me, it’s about publicity for the 500. I think he and I both had a good day today. That’s the beauty of sport: you never know what’s going to happen. I think we all get excited when you see history. The first woman to ever capture a pole position in Sprint Cup, that’s pretty awesome, whether it was Danica or someone else. That was historic, and I’m glad that happened at Daytona.”
Chitwood was the president of Indianapolis Motor Speedway in 2005, when Patrick led 19 laps during the Indy 500 and finished fourth. It was the highest finish ever for a female driver in the prestigious event.
“I got to be there for that historic moment,” Chitwood said. “Who knows? Maybe I’ve got a little luck in there. Track presidents, you take that title away, we were always promoters first. Promoting is about publicity and attention and getting people focused on something. This is something that helps us do that. We want every eyeball. We want every consumer showing up. We want everybody coming to the Daytona 500 because it’s our biggest event on the schedule.”
By Andrew P. Napolitano
Obama's veil of secrecy is pierced
- Pentagon plans to replace flight crews with 'full-time' robots
- 'Top Gun' for drones: Squadrons of carrier-based killers have Navy's approval
- Texas is next! AG warns BLM wants 90,000 acres after Bundy ranch standoff
- America is an oligarchy, not a democracy or republic, university study finds
- Nevada rancher Cliven Bundy hailed as patriot, ripped as lawless deadbeat
- Obama avoids 'red line' for China, prepared to impose tougher sanctions on Russia
- CURL: Obama's foreign policy even worse than his domestic policy
- Ukraine claims torture by pro-Russian forces on the heels of Biden's stern warning to Moscow
- Sold out: Ukraine's leadership swapped best military weapons for cash
- Jimmy Carter: Dont hurt Russian people with sanctions
Top 10 handguns in the U.S.
Celebrity deaths in 2014