Continued from page 1

“What they love is this idea of a totally different kind of gig, a totally different way of presenting of concert where your mind is completely blown, you don’t know where you are but you’re having this one-of-a-kind experience,” he says. “It’s like the next generation of how to present a concert.”

The evolution of the space into a music venue is part of the show’s constant updating. New rooms are being worked on all the time and new spaces are being unveiled, including a new rooftop bar called Gallow Green, which Hochwald hopes will be suitably verdant this summer to attract a late-night crowd hoping the show can go on.

“If somebody’s been to the show 70 or 80 times _ and we have fans nearing 100 _ the fact that they’re going to still be discovering new areas and new rooms is really exciting for all of us,” he says. “Even as the producer of the show, I haven’t seen everything.”

Hochwald, who together with fellow producers Randy Weiner and Arthur Karpati created the company Emursive and stages “Sleep No More,” laughs that the Mandalay Bar has become his new office since keeping the show fresh means daily updates and tweaking.

“It’s a blessing a curse. One the one hand, you don’t get to walk away. It doesn’t get to operate in amber. It’s always growing, always developing,” he says.

“We knew it would be something very special and we felt confident people would embrace it and fall in love with it. I guess what we didn’t expect all of these new dimensions to the experience.”

James is a perfect example. He may not be satisfied with only playing new songs during his concert at the hotel this week: Attendees might also see the bearded singer running around, doing a little acting, too.

“I’ve heard that, too,” he says, appropriately mysteriously. “All I’ll say is I’ve heard that, too.”




Follow Mark Kennedy on Twitter at