The Tea Party Express, the country's largest tea party PAC, is launching its own Hispanic outreach campaign, according to the group's co-founder.
"We've been trying to do a bus tour that would focus on communities that we don't normally talk to," Sal Russo told Fox News.
Mr. Russo, who worked for Ronald Reagan when he was the governor of California, said the group needs to channel Mr. Reagan's belief of talking to people who wouldn't otherwise hear their message.
"He believed in going to labor unions, going to places where you don't normally go, so people could hear his message about cutting taxes and growing the economy," Mr. Russo said.
The Tea Party Express hasn't finalized the outreach campaign's details but is confident it'll be successful in getting the word out. Popular Hispanic Sens. Marco Rubio of Florida and Ted Cruz of Texas were both tea party candidates.
"The bus tour is the iconic symbol of the tea party," Mr. Russo told Fox. "When we've gone to some states, like Texas, we've had good Hispanic participation. We're trying to do a [nationwide] bus tour that would be more directed that way.
"We want to try to get our email communication and our website in Spanish," he added. "The tea party movement has been successful using social media — emails, Twitter, Facebook. That's how people found out about us. We have to communicate directly."
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